Every man that wants to earn more income from what he is doing must get selling right. There are so many people who are great at what they do but can’t find a customer to pay for it. On the other hand, there are many businesses that thrive selling mediocre or downright shoddy goods and services. Well the difference is that they know how to locate their customers and sell to them. Marketing our products and services is key to making more money. Marketing and selling are not activities that you do and then stop. You always need to keep marketing and selling. Even when you think you have done enough which is impossible, just keep marketing and selling your products by looking for new tactics or avenues and more money will come your way. Think in terms of a campaign or ongoing action rather than a one-off event. Successful selling should be a continuous thing that you never stop doing except you do not want to make sales and earn more money again which is actually an impossible thing for anyone to desire because we are in business to make money and make more money. If you can’t seem to get face to face with your customers, try something different, change your tactics and mix up your tricks also.
A business without customers is no business at all, one of the secret of a successful business is their ability to market their product and make sales. If you are sitting down presently wondering what to do next, pick up the telephone, fire off an email, pick up a pen and write a letter for change, and if one mailing doesn’t work, do another and another again and again. Create a new angle, tap into a new taste or trend or worry, just try something different using brochures, pamphlets, fliers, social media, etc. to see that you market your product or service well and make great sales. Let me say try using as many media forms that are available to you in marketing but focus more on the one that works best for you.
Getting in touch with existing customers and chasing for appointments and introduction, referral, and leads are great ways too. Offer to give a talk, run a seminar, conduct a half day workshop but have something new to say, invite yourself over to their offices because you happen to be in the area, you can suggest a breakfast meeting, a coffee meeting, lunch at a classy restaurant, a drink after work. Never finish any conversation ever with a customer promising to get back in touch with you-he or she won’t most times but rather always tell the customers how you will be in touch next.
If your run a shop or restaurant, take your wares unto the street, get permission from your town council to set up a stall on the pavement to show off your goods. If you run hairdressing saloon, set up a temporary hairdressing station in a busy street and give someone a haircut for free. If you run a car showroom, park one of your cars in a public square and invite passers-by to get into driving seat. Hire commission sales representatives, strike deals with other companies to become resellers and it will help increase your sales for more money. Think of ways to create strategic alliances; offer to exchange web space with a complementary retailer or service provider.
I really advise you to try market your products on the internet for it has billions of users and with this channel you can reach out to as many as possible, use the social media platform very well by creating groups or placing adverts on Facebook, Twitter, YouTube, etc. Google is a great tool for advert placement tools, just surf the net and read about online marketing and learn or you contact me to know more.
All you must do to earn more and more money from what you are doing is to enhance your marketing skills and learn to sell more than you are presently. Offering money back guarantee for a particular number of days is a great marketing tool; it shows how real and trusted you are.